Sony Tries To Make PSP Trendy In London

- PSP Updates have posted some images of some new stores that have been popping up around London to promote the PSP.
- They seem to be temporary locations setup for Christmas in a kind of boutique style similar to other shops in the area.
- I really can't imagine how effective something like this must be since the PSP is not a fashion item, despite what Sony may imagine. What kind of person are they hoping will walk into one of these "galleries"? It can't be that cheap an exercise.